The National Basketball Association ( Nba ) - 2016 Words

The National Basketball Association (NBA) was founded on June 6, 1949 in New York City and has exploded today to become one of the most popular professional sports leagues in the world, next to the National Football League(NFL). There are a total of 30 teams in the NBA, each worth about $1.25 billion, making the whole league worth about $37.5 billion. The mastermind behind the NBA’s huge profits are the white collared team owners who watch over the respected team franchises for years. In the past, NBA team owners have been caught up in scandals that have created stereotypes and misconseptions among fans that paint the owners as money hungry individuals who give no respect for their blue collared players in the league. The NBA cutting ties†¦show more content†¦Misconseptions on the other hand, are derived from stereotypes of a group that have no origin for the misconseption. Misconseptions are unfounded assumptions a person does or has because he or she is in the grou p. For example, in the 1990’s at the height of the AIDS/HIV scare, it was believed homosexuals are more likely to contract the virus than heterosexuals. The misconseptoion has no basis or any study to back it up and future studies proved that everyone is at equal risk to contract the virus during unprotected sex, which ended the misconseption. Now that stereotypes and misonceptions are understood, it’s time to switch gears to discuss NBA team owners. I have been watching the NBA since 2013, watching my favorite team while not having a single thought about the higher ups of NBA teams. But my view changed quickly in 2014, similar to many other fans, when the Donald Sterling Scandal occurred. Donald Sterling was the former owner of the Los Angeles Clippers whos girlfriend, V Stiviano, recorded Sterling making racist remarks. It started off with Stiviano posting a picture with former basketball star Earving â€Å"Magic† Johnson on her public Instagram. According to Thirty Mile Zone’s(TMZ) online article, TMZ exposes Sterling’s disappointment with Stiviano by stating â€Å"How about your whole life,everyday,you doShow MoreRelatedThe National Basketball Association ( Nba )760 Words   |  4 Pagesexposing diverse population playing its sport is the National Basketball Association (NBA). The sports league that I feel does the worst job of exposing diverse populations to playing its sport is the National Hockey League (NHL). The NBA consists of a variety of people from different cultures and ethnical backgrounds that play the game. Many great NBA players have come from different cultures and had a great career playing basketball for the NBA such as Pau Gasol who is from Spain, Manu GinobiliRead MoreThe National Basketball Association ( Nba )1993 Words   |  8 PagesThe National Basketball Association (NBA) is currently struggling with a widespread epidemic known as tanking. Tanking, for the sake of this paper, is a, â€Å"team s intent to do less than everything it can to win.† Teams are motivated to tank because of a system known as the NBA Draft lottery, which assigns the worst NBA teams with the best odds of winning one of the three top picks in the NBA Draft (where teams are able to select from a talent pool of amateur or previously unassociated athletes)Read Mor eThe National Basketball Association ( Nba )2269 Words   |  10 Pagesof 3 % and the minimum of 23.5 billion dollars in revenue generated every year since 2010, it is safe to say that America loves its sports. The four most popular major professional sport leagues known as, the National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), and also Major League Baseball (MLB), are responsible for most of this revenue generated on the annual basis. With carefully planned out season schedules that work around each other, ultimatelyRead MoreComparing Basketball And The Basketball Association826 Words   |  4 PagesWNBA vs. NBA Basketball is one of the most popular sports played and watched nationwide and global. Shooting, dribbling, crossing someone up, and even dunking has caught the eye of many people around the world. Many basketball players start at young age playing at a local recreation or YMCA (Young Men’s Christian Association) to build their skills and IQ of the game. This sport also consists of two genders: male and female. One of the top associations in American sports today is The National BasketballRead MoreNba vs Wnba1115 Words   |  5 PagesNBA vs WNBA Victor Zuniga Composition and Communication I June 30, 2013 Abstract We are going to talk about the differences about the National Basketball Association and the Woman National Basketball Association. Because right now the popularity on the WNBA is known than the NBA, mainly because of the excitement of the NBA brings to the fans is a lot more entertaining than the WNBA, obviously because in the NBA have more money to pay their players and to have nice venue. An interviewRead MoreBasketball Association And The Nba1409 Words   |  6 Pages What makes the NBA (National Basketball Association) and the WNBA (Women’s National Basketball Association) popular among their fan base? The NBA and the WNBA, feature men, as well as women’s professional basketball, therefore drawing the attention of twice as many fans. Each league plays the same sport, but contains a separate set of rules for each which causes different paced games. Both the National Basketball Association and the Women’s Basketball Association help promote each other’s businessRead MoreBASKETBALL (Wee chuan): Introduction Played indoors/outdoors by two opposing teams of five900 Words   |  4 Pages BASKETBALL (Wee chuan): Introduction Played indoors/outdoors by two opposing teams of five players each.Basketball was created in 1891 by Dr. James naismith.The space is a rectangular, indoor court. Today basketball is the most popular sports in United States and Europe. To win the game, the team must throw a 30-inch ball through a 60-inch hoop more times than your opponent does. Basketball focuses on dribbling, passing, rebounding, shooting. It consist of four basic passes, chest pass, two-handRead MoreThe Fair Labor Standards Act923 Words   |  4 Pagesof hours worked. The military requires a minimum age of 17 with parents consent to join. Wow a 17 year old can be allowed to carry and M16 A4 rifle and fight for his/her country. But the National Basketball Association wants to up the age to 20 years old. Adam Silver is the National Basketball Association commissioner and he is wanting to raise the age that player can enter the league from 19 to 20. Doing so would stop many college players from leaving school after one year. He has been quotedRead MoreThe Basketball Association And The Nba1635 Words   |  7 PagesThe National Basketball Association, or the NBA, is a men’s professional basketball league in the USA. The National Basketball Association was born in 1949 after the Basketball Association of America and the National Basketball League merged as one. Maurice Podoloff was elected head of the new league that consisted of seventeen teams which came from cities and towns all across the country. The NBA did not have a great start with its teams dwindling to only eight teams in the 1950s. At this pointRead MoreThe Basketball Association Of America Essay1170 Words   |  5 PagesThe game of basketball was founded by Canadian physical education instructor James Naismi th in 1891. It was a game that was first played in local YMCA that helped develop the game to what it is today. The YMCA had a major role in spreading basketball throughout the world. In 1893 basketball was now playing at the collegiate level. A few years later in 1898 the first professional league was founded. The National Basketball League consisted of six teams, but was later abandoned in 1904. The game continued

The Black And White Women Of Jacobs s Book Form Bonds

How do the black and white women of Jacobs’s book form bonds in response to maledemands and how does race impact â€Å"sisterhood† or feminism in the era before the Civil War: Argument: feminist Advocacy: Before Civil War a new wave of feminism is raised in America and soon spread out all over the world because in that time women of America was self-employed and they did jobs, face different problems. Therefore, we say the next wave of feminism is the feminism’s second wave.In this wave, they raised topics according to situation of that time but we see it is co incident that these are the same issues that world faced in todays too. These issues are sexuality regarding family and workplace environment, rights of reproduction, inequalities whether it belongs to de facto sideor from official or from legal side (Jacobs, 1861). In this era of feminism, women of US came from houses and raised the benefits of income because now they entered into mainstreamof public life. Theywere raised job gains through the professions like they went into the military, media, public services and sports. Now they proved that they are the strongest part of the society (Larson, 2006). Second-waveof feminism grabbed the attention of society to the violence that women faced from both sides like domestic and outside like places of work. They also raised attention of the people to the issues of rapes like marital rape, rape with underage girls, and the crisis of rape and also tried to portrayShow MoreRelated Three Women Writers: A Study in Virtue and Christianity of the 18th and 19th centuries2420 Words   |  10 PagesThree Women Writers: A Study in Virtue and Christianity of the 18th and 19th centuries The popularity of Toni Morrisons Beloved has recently awakened a mainstream interest in African-American literature. Writers, such as Maya Angelou and Langston Hughes, have also facilitated the infiltration of African American voices into popular culture. This website is devoted to three women who, like Morrison and Angelou, have aided in the formation and development of the African American literary traditionRead MoreSummary Of The Prologue Essay2169 Words   |  9 Pages1. In the prologue, Jacobs reassures the readers that her embark on her story is not to create sympathy to herself or to call for attention. Instead, Jacobs says that she wrote her story, because she wanted to make the women of the North realize the different type of conditions that slave women of the South had to go through (meaning sexual abuse and being separated from her children). Many of which suffered just as Jacobs did, some even far worse. Another motivation she has is for those that liveRead MoreSlaver y in American Literature1590 Words   |  7 PagesSlavery in the United States was a form of unfree labor which existed as a legal institution in North America for more than a century before the founding of the United States in 1776, and continued mostly in the South until the passage of the Thirteenth Amendment to the United States Constitution in 1865. Most slaves were black and were held by whites, although some Native Americans and free blacks also held slaves; there were a small number of white slaves as well. . Slavery spread to the areasRead MoreDifferences Between Hip Hop And Pop Hop3082 Words   |  13 PagesIn my essay, I will discuss on how have race, class and gender been redefined with regards to ‘keeping it real’ from hip hop referring to academic texts such as Jones, Steve (2002), Pop Music the Press, Temple University Press and other academic books and journal articles. As the co-founders of hip hop, Latinos were more noticed until in the post-1990s. For instance, a survey of the Source, and other important hip hop magazines, from the 1988-2002, found that only one Latino soloist on a magazineRead More Social And Political Reactions To Mormon Polygamy Essay2008 Words   |  9 Pagespracticed polygamy. Abraham married Hagar, Sarai’s handmaiden (Genesis 16:1-3). Jacob was married to Leah, Rachel, Billah, and Zilpha all at the same time. In the Doctrine and Covenants, a book of modern revelation used as scripture by the LDS church, it states that in nothing did they [the Old Testament prophets] sin save in those things they received not of me [God](132:38). Quickly one sees that God gave those women to the prophets of old because they were righteous. So what exactly is theRead MoreLangston Hughes Research Paper25309 Words   |  102 Pagesand he was excited about making the trip. However, during this visit, no affectionate bond would develop between Langston and Jim. Jim Hughes was a cold, difficult man, who was driven by ambition to make money and achieve respect. He had moved to Mexico to avoid segregation and racial injustice in the United States. As the manager of an electric company and owner of a ranch and mines, Jim expressed contempt for black Americans who continued to submit to segregation and live in poverty. Langston HughesRead MoreBritish Arts5612 Words   |  23 Pagesit as a synonym for ‘the arts’. Dance usually refers to modern artistic dance forms; ballet usually has a more traditional feel, unless we say modern ballet. A novel is a long story, e.g. 200-300 pages, a short prose fiction, e.g. 10 pages, is a short story. 2.2. The arts in society Interest in the arts in Britain is not highly appreciated by a large number of people in society. Nowadays, more people read books, go to galleries, go to theatre and attend concerts. However the most BritishRead MoreMelting Pot6314 Words   |  26 Pagesof France in 1884. It is made of riveted copper sheets, only 3/32 of an inch thick, ingeniously attached to a framework designed by Louis Eiffel. Its construction is such that it will not be stressed by high winds or temperature changes (The world Book Encyclopedia, pp. 874-875). The symbolism of the statue is reinforced by Emma Lazarus’poem â€Å"The New Colossus†, which is inscribed on a plaque at the base of the statue. Not like the brazen giant of Greek fame, With conquering limbs astride fromRead MoreThe Prophet Amos and the Zimbabwean Context9884 Words   |  40 PagesLECTURES ON THE BOOK OF AMOS The historical background The prophet Amos is the first on the list of classical prophets, who included Hosea, Isaiah as well as Jeremiah. He is the first among the prophets whose oracles have come down to us in the form of a whole book, according to M.L. Barre, the New Jerome Biblical Commentary. It goes without saying that Amos inaugurated a movement which left an indelible mark on Israelite religious land scape, as seen in the new dimensions of the 8thcentury propheticRead MoreWe Must Obey Our Elders17194 Words   |  69 PagesPeacock Copyright, Dedication, and Introduction By The Professor Wordcraft from The Universal College of Superior Knowledge This Special Booklet is COPYRIGHTED 2005 AD, by Ray Walter Swangkee, who is the Author of more than 200 Inspired Books and Booklets. (See the List of Literature in the back end of this Booklet for the Evidence.) All Rights are Reserved for the Truth’s Sake. No Portion of this Booklet shall be Reproduced by any Means for Sale: because it is provided Free of Charge,

Culture and Health Learning by Doing

Question: Discuss about the Culture and Health for Learning by Doing. Answer: From the research paper of Professor Graham Gibbs published his Reflective Cycle in his book Learning by Doing. From the research works of this eminent professor it can be seen that this model is specifically useful for assisting people to learn from the situations that they experience regularly, particularly when these do not go well (Durey, 2010). Description In an assignment during my third year, when I was employed on a surgical quarter, I was under the direction of my adviser and was responsible for a fifty year old indigenous Australian. He had undergone an abdominal surgical procedure and I had been inquired to take away his injury bandage, so that the doctor could review it on the ward around. As I learnt, I dressed the wound using non-touch method and cleared the place as well. The surgeon in charge was about to come, as he was busy with some other patients and I saw that he came straight to this indigenous Australian patient without any precautions. The doctor did not wash his hands and used any alcohol gel before examining the wound and his full sleeve shirt could have contaminated the wounds (Eckermann et al., 2010). Feelings At this incident, I felt frightened, as I felt that the doctor of medicine was more knowledgeable than me and thus I said nothing to him. Moreover, I did not wish for the indigenous Australian patient to be worried by facing up to the doctor in front of him. After that, I talked with my mentor regarding this and approached the doctor regarding this incident. The doctor was highly shocked at this incident and said that he was too busy with his responsibilities in the hospital. However, my mentor talked about the importance of hand washing for the betterment of this indigenous Australian patients conditions (Freemantle et al., 2007). Figure 1: Gibbs Cycle (Source: Graham, 2008) Evaluation This particular occurrence was highly demanding for me and I lament that I did not take action to confront the practice of the doctor before examining the tolerant. Nevertheless, it is required to mention that I was satisfied that the medical doctor responded absolutely to the criticism of my counselor and promised to make the necessary changes in his practice. From this occurrence, I leant the significance of acting forcefully with the contemporaries, in a responsive method, in order to safeguard happiness of the patients (Graham, 2008). Analysis I have learnt that hand sanitation is the single most significant commotion that reduces cross-infection and points out that numerous health experts do not cleanse their hands as often they be supposed to. From the recent data published by Department of Health (2011), it can be seen that there is a strong opportunity of staff broadcasting contagions through uniforms, and necessitate to appraise strategies on the dress of the employees. I have leant that being a doctor; one must minimize the risk to the patients and patrons (Taylor, 2010). Conclusion After reviewing this occurrence, I have understood that I should have acted earlier and at the same time, the doctor should have cleaned his hands previous to examining the patient. I have found that my effective in the event could have put the patient in danger. After conversation with my mentor, I identified that I need to develop the confidence to challenge the practice of the colleagues, putting the happiness of clients at the front position of my mind (Taylor, 2010). Action plan In near potential, I would build up my self-confident abilities at the time of working with my colleagues to make sure that the happiness of the patients is preserved. In my subsequent assignment, I would make this an objective for my erudition and would converse this with my mentor to work out the approaches for how I can successfully attain this (Eckermann et al., 2010). References Durey, A., (2010), Reducing racism in Aboriginal health care in Australia: where does cultural education fit? . Australian and New Zealand journal of public health Vol. 34 pp S87S92 Eckermann, A-K., Dowd, T., Chong, E., Nixon, L., Gray, R, and Johnson, S. (2010) (3rd Ed) Binan Goonj: Bridging Culture in Aboriginal Health, Chatswood, NSW: Elsevier. Freemantle, J., Officer, K., McAullay, D. Anderson, I. (2007), Australian Indigenous HealthWithin an International Context, Cooperative Research Centre for Aboriginal Health, Darwin Graham, M. (2008). Some Thoughts about the Philosophical Underpinnings of Aboriginal Worldviews, AustralianHumanitiesReview,Issue 45,pp181-194 Taylor, K. (2010). Indigenous health in a global context. In K.Taylor P. Guerin. (Eds.), Health Care and Indigenous Australians (pp.156-170). South Yarra, Vic: Palgrave MacMillan.

Digital Marketing Strategy Text and Cases

Question: Discuss about the Digital Marketing Strategy Text and Cases. Answer: Introduction Frequent changes have been taking place in the business environment such as social, culture, political, economic and technology which pushes companies to develop different strategies to cope up with the changes taking place in the business environment. Besides this, adoption of the marketing strategies leads to increase in the customer base of the company which in turn helps in increasing the market share of the company. Companies need to adopt different strategies as per the changes taking place in the business environment for the purpose of remaining competitive in the market (Shankar, et al. 2012). The report will emphasizes on different strategies adopted by Aldi in terms of marketing in order to attain competitive edge over other players in the market. Along with this, it also emphasizes on different marketing strategies that can be adopted by Aldi to sustain competitive advantage over other players in the market. Background of the company Aldi is founded by two brothers namely Karl Albrecht and Theo Albrecht in the year 1913 in Germany. It is a common name given to two leading global discount supermarket chains in 18 countries. The company has opened its first store in Australia in the year 2001. The main aim of the company is to provide quality products to customers in Australia at low cost. Besides this, it also makes contribution in the growth and development of the economy by creation of different job opportunities for the people of the country. The company makes effort for the purpose of building strong and harmonious relationships with different suppliers of the products such as farmers, producers and manufacturers. The company procures products from Australia when it did not attain high quality products from other countries. For the purpose of reducing the level of competition in the market, the company provides different opportunities to the farmers in Australia for the purpose of providing fresh produce to th e company (Aldi Australia, 2016). Marketing Strategies of Aldi till now The main goal of the company is to provide quality products to its customersat low prices. Majority of the products offered by the company are exclusive brand of Aldi as it exceeds the quality of products offered by other national brands. The company provides an opportunity to its customers to replace the product or refund the amount paid by the customer if they are not satisfied by the product. The company provides products to its customers at 50% less price than the other national brands. This is achieved by the organisation by the use 0of savings from its business operations and concentrated buying power. The company has also entered in to a partnership with Red Cross for the purpose of providing high quality healthy food to the disadvantageous people of the country (Aldi Australia, 2016). Along with this, the company has also entered into a partnership with FoodREDi for the purpose of providing information related to health and vital food nutrition to vulnerable families, mentally ill and young people. In this way, the company also aims at spreading awareness about the products and services offered by the company among the targeted customers. Besides this, it also facilitates in providing information regarding the healthy lifestyle to disadvantageous families. Along with this, the company has also take part in giving donations in not for profit organizations such as One Voice for the purpose of development of first fully self contained mobile shower bus in Melbourne. This bus offers safe place to shave, brush and shower and easy access to free clothing to the homeless people in the country (Aldi Australia, 2016). Along with this, the company has also used a Future fish logo on its products that provides information that the fish is from healthy fish population and is certified by the food regulatory authorities of the country. The company has also entered into partnership with Sustainable Fisheries Partnership for the purpose of providing the sea food to the customers by evaluating the fisheries by improving sustainable practices. In addition to this, the company is the f3irst Australian supermarket that has received the approval of the Heart Foundation which checks the nutritional value provided in the products. Thus, it helps in attracting customers and increase its profits and sales of the company. The company has used cost leadership strategy to penetrate in the market (Ferrell and Hartline, 2013). It has able to achieve large market share in the Australian market. The company works closely with the suppliers in order to maintain the high quality of the products by preserving their nutritional contents. The company emphasizes on the non use of artificial colors in the products offered by the company. Besides this, the company has also made investment in publishing different advertisements on television. This method helps in spreading awareness about the products among large audience at a time. The television commercial advertisements provide full information related to the nutritional value and price of the products which aids in attracting large number of customers. This is because the company is providing high quality products to customers of Australia at low prices in comparison to its competitors. Besides this, the company has also share the advertisements on YouTube as there is an increased use of internet by the people across the globe (Hougaard and Bjerre, 2013). The company has planned to open approximately 70 stores in Western Australia. In addition to this, the company receives feedback from their loyal customers through Facebook. The company receives information related to the product being most demanded by its customers on Facebook. The use of social media facilitates in spreading awareness about different products and services offered by the company to its customers. Besides this, it also facilitates in building strong and harmonious relationships with customers. This helps in achieving high level 0f customer satisfaction. The company also provides an opportunity to its customers to share their views and opinions regarding their experiences on its official website which also helps in persuading potential customers to buy the products of the company (Doole and Lowe, 2008). The company has also provide a customer an opportunity to purchase a product by the use of their phones. The company has launched a mobile application through which customers can order the product from the Aldi store and receives it at their doorstep. The other method used by Aldi to promote its products is word of mouth publicity. This creates a positive brand image among customers. In addition to this, the company sends personalized e-mails to its customers regarding the discount offers and schemes launched by the company. This results in attracting more number of customers and increase their loyalty towards the organization. In addition to this, it also send emails and gifts to the loyal customers on different occasions such as Fathers Day. It is the best way, the company is promoting its products among different customers (Kingsnorth, 2016). The company keeps in touch with its customers in a regular manner by sending newsletters of the company and providing information related to different products and services offered by the company along with its features, pictures and prices. The company focuses on providing those products to its customers that they want on a regular basis with high quality and low prices. The company has gained a competitive advantage over its competitors due to offering of the high quality products to its customers at very low prices. This is achieved by the company as it procures the products from hand- picked suppliers and sold it under its own brands. This has resulted in lowering the cost of the product and the benefit is transferred to the customer by creating value for them (Wilson, 2016). The company provides equal quality of the products as provided by other national brands to prove this, the company has conducted blind taste tests and found out that the products offered by the company is preferred by the customers over other products offered by other national brands. In addition to this, the company has also organized the Like Brands campaign for the purpose of providing information related to the quality and value offered by the company. Besides this, the company has charged low prices for its products to penetrate into the market of Australia which helps in gaining large market share in the industry. After the company is able to capture a significant market share, it has adopted competitive pricing method in which it offers products to its customers at relatively low price in comparison to its competitors. In addition to this, customers are ready to pay premium prices for the products that have high quality (Fifield, 2012). The company also considers other factors such as easy access to the products by the customers so that they can buy the product to fulfill their demands. Aldi has opened its stores at the centre locations of the country in order to make easy availability of the products to its customers. The company is using above the line promotional methods such as advertisement on radio, television, newspapers and magazines for the purpose of reaching to its potential customers. Besides this, printed leaflets are distributed to the customers who visit the store and people living in the surrounding places. The company uses different below the line methods such as maintaining and building public relations, use of social media sites such as Facebook and Twitter, targeted emails to customers and 3rd party endorsements (Colborn, 2006). Use of social media sites for the purpose of promotion of the products facilitates in the occurrence of a two way communication which helps in building harmonious relations with customers which in turn facilitates in increasing the loyalty of the customers towards the company. The company also provides an opportunity to its customers to customize their products which help in fulfilling the needs and demands of the customers. Besides this, it also facilitates in tracking changes taking place in the tastes and preferences of the customers. This helps in making changes in the products offered by the company as per the tastes and preferences of the customers in order to achieve high level of customer satisfaction (Ulph, 2011). Strategic Marketing Options available for Aldi The main focus of the company is focuses on the expectations of the customers. For this purpose, it is requisite for the company to sponsor different events which helps in creating strong brand image among the customers of the company. In addition to this, it also facilitates in providing information related to the company offerings to the target audience. It 0is also requisite for the company to provide discounts to customers on the products offered by the company 00on different occasions which results in increasing the sales of the company. There is also a need to develop different marketing partnerships with other companies that helps in spreading awareness about different products of the company to target audience in an effective manner (Ferrell and Hartline, 2013). This helps in providing information about the products to the audiences who do not have the knowledge regarding the same and results in an increase in the customer base of the company. It is also required by the company to provide an opportunity to its customers to provide ideas regarding the changes that can be brought in the product which results in providing products with innovative features in the pro0duct in order to attain premium prices for the product. This also results in meeting the unmet demands o0f the customers effectively and efficiently. Thus, the company is able to gain competitive edge over its rivals (Shankar, et al. 2012). Conclusion It can be concluded that Aldi focuses on providing high quality products at low prices. The adoption of cost leadership strategy by the company results in providing products and services to its customers at low prices in comparison to its competitors. In addition to this, the company advertises on different media such as television, social media sites, radio and magazines to spread awareness about the products and services to its customers. The company also make a use of social media sites for the purpose of spreading awareness among the customers. In addition to this it can also be concluded that the company should make marketing partnerships with other companies in order to spread awareness about the products and services to the potential customers who do not have the knowledge regarding the same. References Aldi Australia. 2016. AboutAldi. [Online]. Available at: https://www.aldi.com.au [Accessed on: 22 January 2017]. Colborn, J. 2006. Search Marketing Strategies.Routledge. Doole, I. and Lowe, R. 2008. International Marketing Strategy: Analysis, Development and Implementation.Cengage Learning EMEA. Ferrell, O.C. and Hartline, M. 2013. Marketing Strategy, Text and Cases.Cengage Learning. Fifield, P. 2012. Marketing Strategy.Routledge. Hougaard, S. and Bjerre, M. 2013.Strategic Relationship Marketing.Springer Science Business Media. Kingsnorth, S. 2016. Digital Marketing Strategy: An Integrated Approach to Online Marketing.Kogan Page Publishers. Shankar, V. et al. 2012. Handbook of Marketing Strategy.Edward Elgar Publishing. Ulph, C. 2011. Marketing Strategies Used by Intel to Create a Sustainable Market Position. GRIN Verlag. Wilson, O. 2016.Competitive Social Media Marketing Strategies.IGI Global.